How to Run Retargeting Ads on Facebook: Re-Engage and Convert More Customers
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Many potential buyers visit your website but leave without making a purchase. Instead of losing them, how to run retargeting ads on Facebook helps you bring them back and convert them into customers. Facebook’s retargeting tools allow you to reconnect with past visitors, remind them of your products, and encourage them to complete their purchases. Here’s how to build a successful retargeting strategy. Set Up Facebook Pixel for Retargeting To retarget website visitors, you first need the Facebook Pixel . This small code tracks users who interact with your site and helps you create targeted ads for them later. To install the Pixel, go to Meta Business Suite , open Events Manager , and create a new Pixel. Copy and paste the Pixel code into the <head> section of your website. If you use Shopify or WordPress, connect it through built-in integrations. Once installed, test it using the Meta Pixel Helper extension. This ensures that Facebook is tracking users properly, allowing y...
