How to Add an Ad Account to Business Manager: Understanding Ad Account Limits

 When adding an ad account to Facebook Business Manager, it's essential to understand the platform's ad account limits. These limits can impact how many accounts you can manage and how effectively you can scale your advertising efforts. In this article, I’ll explain ad account limits, how they work, and what you can do to manage or increase them. Read on to learn how to add an ad account to Business Manager while staying within Facebook’s guidelines.

What Are Facebook Ad Account Limits?

Facebook imposes limits on the number of ad accounts that a single Business Manager can manage. These restrictions are in place to prevent misuse and ensure smooth platform performance.

A. Default Ad Account Limits

When you first create a Business Manager, Facebook sets a default limit for the number of ad accounts you can add.

For most new users, this limit is 1-5 ad accounts, depending on the history and activity of your account.

B. Factors That Affect Limits

Facebook determines your ad account limits based on:

Account History: Businesses with a longer track record of successful campaigns are more likely to have higher limits.

Spending Activity: Regular spending on ads demonstrates reliability and may lead to increased limits.

Policy Compliance: Adhering to Facebook’s advertising policies helps build trust with the platform.

C. Consequences of Reaching the Limit

If you reach your ad account limit, you won’t be able to add new accounts until you either remove existing ones or request an increase from Facebook.

How to Check and Manage Your Ad Account Limits

Understanding and managing your ad account limits is crucial for maintaining flexibility in your advertising operations.

A. Checking Your Current Limit

Log in to your Facebook Business Manager account.

Go to Business Settings > Ad Accounts.

Look for a notification at the top of the page that displays your current limit and how many ad accounts you’ve added.

B. Removing Unused Ad Accounts

If you’ve reached your limit, consider removing inactive or unused ad accounts:

Navigate to the Ad Accounts section in Business Settings.

Select the ad account you want to remove.

Click on the settings icon and choose Remove.

Note: Only Admins can remove ad accounts, and removed accounts cannot be re-added unless ownership is transferred back.

C. Requesting a Limit Increase

If removing unused accounts isn’t an option, you can request an increase from Facebook:

Go to Facebook Business Support.

Submit a support ticket explaining why you need additional ad accounts.

Provide evidence of your business’s growth, spending activity, and compliance with policies.

By managing your limits effectively, you’ll ensure that your Business Manager remains flexible and scalable.

Best Practices for Managing Ad Account Limits

To avoid running into issues with ad account limits in the future, follow these best practices:

A. Plan Ahead

Before adding new ad accounts, evaluate whether they’re necessary or if existing ones can be repurposed.

Consolidate campaigns under fewer accounts when possible.

B. Maintain Policy Compliance

Always adhere to Facebook’s advertising policies to avoid penalties that could affect your limits.

Monitor campaigns regularly for any policy violations.

C. Build a Strong Account History

Focus on running successful campaigns with consistent spending activity.

Avoid frequent changes or disruptions that could signal instability to Facebook’s system.

By following these practices, you’ll not only stay within your current limits but also position yourself for potential increases as your business grows.

Understanding and managing ad account limits is a critical part of learning how to add an ad account to Business Manager effectively. By checking your current limits, removing unused accounts, and requesting increases when needed, you’ll ensure smooth operations for your advertising efforts. Stay tuned for more insightful articles from KTM Ads Agency that simplify digital marketing processes!

👉Explore the article for more insights: https://accountforrent.com/how-to-add-an-ad-account-to-business-manager/

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