Distinguish Between Running Voice Ads and Scan Ads Based on Device Compatibility

 One great way to distinguish between running voice ads and scan ads is by looking at the devices they rely on. In this article, I’ll break down how each format connects to specific tech, and how that affects your reach. Read till the end — it’ll help you avoid placing the wrong ad on the wrong device.

Running Voice Ads Depend on Audio-Only Devices

To distinguish between running voice ads and scan ads, I start with the tech side. Voice ads only work if the device supports audio playback — no screen required.
These ads run on:
  • Smart speakers like Amazon Echo or Google Nest
  • Audio streaming apps like Spotify, Pandora, or Audible
  • Podcast platforms on mobile or desktop
When I use voice ads, I don’t need my audience to touch a screen. They just have to listen. That means voice ads are perfect for users doing other things — driving, cleaning, walking, or relaxing.
Some smart speakers even support voice interaction. So I can build campaigns where the user replies, like, “Alexa, send me the coupon.” But that only works if the device has voice recognition and supports that feature.
The key thing? Voice ads don’t care about visuals. If my user is on a speaker or in a car, that’s my moment. But if I try to run these ads in a visual-first space — like a website — they fall flat.
So, when choosing voice ads, I always think audio-first, screen-optional.

Scan Ads Require a Visual and Camera-Ready Device

Now let’s distinguish between running voice ads and scan ads by looking at scan technology.
Scan ads need a camera and screen. That means:
  • Smartphones
  • Tablets
  • Some smart glasses or AR devices
No camera? No scan. It’s that simple.
I design scan ads for people using their phones. They point the camera at a QR code, barcode, or NFC tag. The device opens a link or app. Everything happens visually.
So placement matters a lot. I can’t put a scan ad on a podcast. I need to place it where the user is holding a phone — like a store display, product label, or printed poster.
And since these ads need action, the phone must have a stable internet connection. If someone scans but gets a loading error, I lose them.
One more tip — I test on multiple phone types. Some older models struggle with certain codes. So I keep it simple and universal.
When I use scan ads, I think screen-first, action-required.

Match Your Ad to the Right Device for Maximum Impact

Here’s my checklist when I choose between voice and scan ads:
  • If my audience is using smart speakers or listening on the go → I go with voice ads.
  • If my audience is on smartphones, in physical locations, or looking at print → I go with scan ads.
Trying to run a scan ad through a speaker? Pointless. Running a voice ad on a poster? Waste of time.
But when I sync ad type with the device it’s built for, I get results. My voice ad gets heard. My scan ad gets scanned.
Sometimes I combine both. A voice ad says: “Look for the QR code on your coffee cup.” Then the scan ad takes over at the next step. Seamless.
Understanding the device behind the user behavior is how I stop wasting money — and start getting attention.
Now you know how to distinguish between running voice ads and scan ads based on device compatibility. Let your campaign fit the tech your users already use. For more sharp tips like this, follow KTM Ads Agency’s next articles.


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