What Is a Good Click-Through Rate for Facebook Ads? Stop Copying Benchmarks Blindly

 Ever looked at someone else's CTR and thought, "Why isn’t mine that high?" You're not alone. But here’s the truth: what is a good click-through rate for Facebook ads isn’t universal — and copying someone else’s numbers might set you up for failure. In this article, I’ll explain why CTR benchmarks can be misleading, and how to set goals based on your own unique data. Read to the end before you compare your next campaign.

CTR Benchmarks Vary Wildly by Niche

Let’s say your ad hits a 0.9% CTR. Is that good? Depends.

If you're in legal services, that's actually below average. If you're in employment recruiting, it's way above.

Here’s a quick look at how industries perform:

Industry	Average CTR (%)
Legal	1.61
Apparel	1.24
Education	0.73
Technology	1.04
Employment	0.47

This is why what is a good click-through rate for Facebook ads should never be judged in a vacuum. Context is everything.

Instead of chasing other people’s results, focus on your own past campaigns. Your true benchmark is what you've already achieved, and what your audience responds to.

Ad Objectives Change CTR Expectations

You also need to think about what your ad is designed to do. Are you optimizing for clicks, views, conversions, or engagement?

Each objective has a different “normal” CTR. Let’s break it down:

• Traffic campaigns: CTRs range from 0.8% to 1.5% if targeting is tight.

• Conversion campaigns: CTR might be lower (0.5%–1.0%), but users are more qualified.

• Video views: CTRs often drop below 0.6%, because the goal is watch time — not clicks.

So again, what is a good click-through rate for Facebook ads? Only the one that makes sense for your ad objective. If you’re optimizing for purchases, a lower CTR might still make you more money.

And don’t forget: Facebook itself doesn’t reward high CTR — it rewards relevance and performance. That’s what lowers your costs.

Set Your Own CTR Baselines

Instead of obsessing over global numbers, do this instead:

1. Run small A/B tests with different creatives and CTAs.

2. Track CTR, but also measure CPC, CPA, and ROAS.

3. Choose your winners based on revenue, not just clicks.

Then, use your winning ad’s CTR as your personal benchmark. Over time, your “average” will be far more valuable than a random stat pulled from an industry blog.

I’ve seen clients scale their campaigns by 3x just by ditching benchmark-chasing and focusing on what their audience actually clicks on.

So, what is a good click-through rate for Facebook ads? It’s not a number you copy — it’s a number you build from your own data. Benchmarks are useful guides, not rules. Trust your results, not someone else's.

For more performance-first strategies like this, stay tuned to KTM Ads Agency. We help you grow based on your numbers, not someone else’s hype.

👉Explore the article for more insights: https://accountforrent.com/what-is-a-good-click-through-rate-for-facebook-ads/