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Đang hiển thị bài đăng từ Tháng 4, 2025

Understanding the Size and Duration of Facebook Ads Video: Technical Specs That Actually Matter

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 Behind every high-performing Facebook video ad is a set of technical choices that most people ignore. But if you truly care about understanding the size and duration of Facebook ads video, you need to know the specs that shape delivery, placement, and viewer experience. This article breaks down what Meta wants—and how you can give it to them for better ad performance. Keep reading—I’ll make it simple. Meta’s 2025 Video File Requirements (And Why They Matter) Uploading a random .MOV file won’t cut it anymore. Meta’s ad delivery system is engineered to favor content that meets specific file and format standards. Required File Format Acceptable types : MP4 or MOV Video codec : H.264 only Audio codec : AAC (or silent) Avoid other formats like AVI or WMV—they’ll either fail to upload or get compressed poorly, making your ad look bad. File Size Max size : 4 GB Optimal size : Under 1.75 GB for faster loading Bitrate : Use at least 2,500 kbps for 1080p quality ...

How to Scale Facebook Ads by Avoiding the Most Common Mistakes

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 Scaling Facebook ads sounds exciting—until your costs explode and your results disappear. In this article, I’ll show you how to scale Facebook ads the right way by avoiding the biggest mistakes advertisers make. These are lessons I’ve learned (sometimes the hard way) and now use to guide every scaling decision. Stick around to save time, money, and headaches. Mistake #1: Scaling Too Early Why is early scaling one of the biggest killers of ad performance? Because Facebook’s algorithm needs data before it can optimize. If you try to scale before your campaign has enough results, you force the system into guesswork. Here’s what I always look for before scaling: At least 50 conversions per week per ad set. A stable ROAS over 3–5 days. A clear winner in creative and audience tests. A low and steady CPA within goal. If your campaign doesn’t meet these, it’s not ready. Scaling too early resets your learning phase, which leads to unstable delivery and rising costs. Instead...

How to Download Videos from the Facebook Ad Library for Better Competitor Research

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 Want to learn how to download videos from the Facebook ad library and actually use them to beat your competitors? This guide is for you. I’ll show you how I use downloaded ads to uncover winning angles, study creative trends, and improve campaign strategy. Keep reading—you’ll walk away with a new research edge. Why Downloading Ad Videos Improves Competitive Analysis What’s the point of downloading ads instead of just watching them? Because watching once isn’t enough. To analyze ads deeply, you need to pause, rewind, compare, and categorize them. That’s only possible if you download the content. Here’s how I use downloaded Facebook ad videos to study competitors: Review headline hooks and video intros. Observe offer formats (BOGO, flash sale, free trial). Track design trends and layout patterns. Study how brands adapt messaging for seasons or events. It’s like having a library of your competitors’ best work, right on your desktop. I don’t just “watch” ads—I dissect th...

How to View Your Competitor’s Facebook Ads and Identify Their Audience Targeting Clues

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 Looking for ways on how to view your competitor’s Facebook ads and figure out who they’re targeting? You’re in for a good one. This article shows you how to analyze ads and pick up subtle cues about audience demographics, interests, and buying behavior. Read to the end to uncover their audience game plan. Why Audience Clues Are Hidden in Plain Sight You can’t see the exact targeting behind a Facebook ad, but you can make smart guesses based on the creative. Facebook Ad Library won’t tell you the interests, age, or lookalike audiences your competitor selected—but their copy and visuals will. Ask yourself: Who would this headline appeal to? What kind of person is shown in the image or video? What problem is being addressed? What kind of language or slang is used? If the ad says, “Busy moms love our 2-minute meal prep,” you know the target isn’t college students. That line is crafted for a very specific person with a clear lifestyle. The more ads you review, the b...

What Is a Good Click-Through Rate for Facebook Ads? Stop Copying Benchmarks Blindly

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 Ever looked at someone else's CTR and thought, "Why isn’t mine that high?" You're not alone. But here’s the truth: what is a good click-through rate for Facebook ads isn’t universal — and copying someone else’s numbers might set you up for failure. In this article, I’ll explain why CTR benchmarks can be misleading, and how to set goals based on your own unique data. Read to the end before you compare your next campaign. CTR Benchmarks Vary Wildly by Niche Let’s say your ad hits a 0.9% CTR. Is that good? Depends. If you're in legal services , that's actually below average. If you're in employment recruiting , it's way above. Here’s a quick look at how industries perform: Industry Average CTR (%) Legal 1.61 Apparel 1.24 Education 0.73 Technology 1.04 Employment 0.47 This is why what is a good click-through rate for Facebook ads should never be judged in a vacuum. Context is everything. Instead of chasing other people’s results, focus on your own ...

Guide to Building an Effective Fanpage: Use Visuals That Stop the Scroll

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 Words are powerful, but visuals win attention. In this guide to building an effective fanpage , I’ll show you how to design visuals that make people stop scrolling, feel something, and take action. If your posts look boring, they’re getting buried. Stick with me, and I’ll help you fix that fast. Choose the Right Format for the Right Message Should you post images, videos, or carousels? The answer depends on what you want your audience to do. Here’s what works best (based on my testing across dozens of fanpages): Images : Great for quotes, short tips, product shots. Use clear fonts and bright visuals. Add your logo in the corner for brand recall. Videos : Facebook pushes videos in the feed. Keep them short (under 60 seconds), with captions. Show the result first, then explain how to get there. Carousels : Use this for “Before & After,” step-by-step guides, or product collections. They increase swipe time and signal quality to the algorithm. GIFs : Use for humor or q...

Distinguish Between Running Voice Ads and Scan Ads Based on Device Compatibility

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 One great way to distinguish between running voice ads and scan ads is by looking at the devices they rely on. In this article, I’ll break down how each format connects to specific tech, and how that affects your reach. Read till the end — it’ll help you avoid placing the wrong ad on the wrong device. Running Voice Ads Depend on Audio-Only Devices To distinguish between running voice ads and scan ads, I start with the tech side. Voice ads only work if the device supports audio playback — no screen required. These ads run on: Smart speakers like Amazon Echo or Google Nest Audio streaming apps like Spotify, Pandora, or Audible Podcast platforms on mobile or desktop When I use voice ads, I don’t need my audience to touch a screen. They just have to listen. That means voice ads are perfect for users doing other things — driving, cleaning, walking, or relaxing. Some smart speakers even support voice interaction. So I can build campaigns where the user replies, like, “Alexa, send me the...

Facebook Advertising Terms for Smarter Budgets: Daily Budget, Lifetime Budget, and Budget Pacing

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 If you’re not managing your ad spend wisely, you’ll burn through your budget with little to show for it. In this guide, I’ll break down three important Facebook advertising terms that control how your money gets used: Daily Budget, Lifetime Budget, and Budget Pacing. Stick with me to the end and learn how to set budgets that bring real results—not wasted clicks. Daily Budget: Spend the Same Amount Each Day A Daily Budget is the amount of money you want Facebook to spend on your ad set every day. You set a number—like $10—and Facebook spreads it across the entire day. This is the best choice if: You want steady results day by day You need to control cash flow closely You want to run ads with no end date With Daily Budgets, Facebook doesn’t go over your limit. But it may spend a little more or less on some days, as long as it averages out. That’s normal. Here’s a tip: Don’t start with tiny budgets. Spending $2 a day won’t give Facebook enough data to learn. Start with at least $5–$1...

How to Set Up an Ad Campaign: Write Better Ad Copy, Craft Strong CTAs, Match Message to Audience

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 One of the biggest reasons ads fail is not the product, but the message. If you're learning how to set up an ad campaign, you need to master the way your words connect with your audience. In this article, I’ll show you how I write ad copy that grabs attention, create strong calls-to-action (CTAs), and make sure the message fits the people I’m targeting. Keep reading to sharpen your message and boost your results. Write Ad Copy That Grabs and Sells What’s the key to writing ad copy that works? Keep it short, clear, and focused on what the user gets. When I write ad copy, I start by asking one question: Why should anyone care? If I can’t answer that fast, the ad won’t work. Here’s my simple copy formula: Hook (first line): Ask a question or make a bold claim. Value (middle): Show what the offer is and how it helps. CTA (last line): Tell them what to do next. Example: “Tired of boring workouts? Get strong in just 15 minutes a day — no gym needed. Try our free app today.” I avoid long...

How to Log in VIA and Avoid the Top 5 Rookie Mistakes

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 Knowing how to log in VIA isn’t just about tools and steps — it’s also about avoiding common mistakes that ruin good accounts. In this post, I’ll show you five errors I see all the time and how to avoid them. Read until the end so you don’t fall into the same traps. Mistake #1: Logging in Too Fast After Purchase Why is this a mistake? New users often rush to log in VIA right after buying. They ignore environment setup and try to access the account on their main browser or phone. What happens? Facebook sees this as suspicious. If your IP, device, and behavior don’t match what the account is used to, you’ll trigger a checkpoint or get locked out. What to do instead Wait. Set up a clean browser profile using AdsPower or GoLogin. Match the location, IP, and fingerprint before even visiting Facebook. Mistake #2: Using a Recycled or Datacenter IP What is a recycled IP? It’s an IP used by multiple users or bots. Datacenter IPs from cheap proxy services fall in this category. They’re ofte...

How to Run Facebook Messenger Ads: Creating Ad Copy That Gets Clicks

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 Writing copy that grabs attention is one of the most important parts of learning how to run Facebook Messenger ads. A great image might stop the scroll, but your words make people click. In this article, I’ll show you how to write strong, clear, and action-focused copy that brings real results. Read this all the way through—you’ll know exactly what to say (and what not to say). Start with a Headline That Hooks Fast Your headline is the first thing people see. It’s bold, short, and either pulls people in—or pushes them away. You’ve only got a second to make it count. Here’s what works: Ask a direct question: “Need help with your skin?” Show a bold promise: “Save 25% on your first order” Use numbers: “Top 3 ways to save on travel gear” Don’t make it fancy. Make it simple and sharp. Skip the big words and fluffy language. Your goal is to stop someone from scrolling and get them curious. Think of it like a sign on a store window. You’ve got 5 words to pull people in. That’s step one i...

How to Exclude Audiences in Facebook Ads: Stop Wasting Budget on Unqualified Traffic

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 If you're spending money on Facebook Ads, it's time to learn how to exclude audiences in Facebook ads to stop paying for the wrong clicks. In this article, I’ll walk you through how to filter out unqualified users who never convert — and how to make every impression count. Keep reading — this one’s about saving your budget and hitting better ROI. Why You Should Exclude Unqualified Users Not everyone who sees your ad is a potential customer. In fact, many people might: Be outside your delivery area Have no interest in your product category Already said “no” multiple times Without audience exclusions, Facebook continues to show ads to these users. And because they’re not engaging or converting, your performance drops. Fast. Here’s what this means in numbers: Lower click-through rate Higher cost per result Worse optimization in the long term By excluding people who are clearly not your target, you let Facebook's algorithm focus on the users who actually matter. How to Identif...

Facebook Ads Image Size Specifications: How to Design for Engagement and Clicks

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 If your Facebook ads aren’t getting clicks, your image design could be the problem. In this article, I’ll explain how Facebook Ads image size specifications directly affect engagement. You’ll learn how to make your creatives more clickable by using the right sizes, layouts, and visual strategies. Stick around to the end to ensure every ad you publish grabs attention and drives action. Bigger Images = Bigger Engagement (If Done Right) Do larger ad images get more clicks? Yes, but only when they follow proper Facebook Ads image size specifications. Larger images like 4:5 or 9:16 formats take up more screen space on mobile—where most Facebook traffic comes from. That visual dominance helps increase CTR. Recommended sizes: Feed Ads: 1080 x 1350 px (4:5) Stories & Reels: 1080 x 1920 px (9:16) Carousel Cards: 1080 x 1080 px (1:1) Why it works: More screen coverage = more visibility Better alignment with mobile screens Easier to add clean CTAs and visual direction Design tip: Make yo...

How to Write Facebook Ad Content: Using A/B Testing, Creating Strong CTAs, and Avoiding Overloaded Text

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 When learning how to write Facebook ad content, three critical strategies can elevate your campaigns: leveraging A/B testing to optimize performance, crafting strong calls-to-action (CTAs) that drive results, and avoiding overloaded text that overwhelms your audience. In this article, I’ll break down these techniques so you can create ads that are clear, compelling, and effective. Let’s get started! Using A/B Testing to Optimize Your Ads A/B testing is a powerful tool for improving the performance of your Facebook ads. By testing different variations of your ad content, you can identify what resonates most with your audience and refine your campaigns for better results. What is A/B Testing? A/B testing involves creating two or more versions of an ad and running them simultaneously to see which performs better. You can test elements such as headlines, images, CTAs, or even audience targeting. Steps to Conduct A/B Testing Choose One Variable: Focus on testing one element at a time (...

How to Delete a Facebook Ad Account: A Step-by-Step Guide to Resolving Restrictions

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Deleting a Facebook ad account can become complicated if your account faces restrictions or policy violations. In this article, I’ll guide you through identifying and resolving these issues so you can deactivate your ad account smoothly. Stick around to avoid unnecessary delays and ensure success. Check for Account Restrictions in the Account Quality Section  Before attempting to delete your Facebook ad account, it’s important to verify whether your account has any restrictions. Restrictions can prevent you from deactivating the account. Here’s how to check: Log Into Business Manager: Access Facebook Business Manager using your credentials. Go to the Account Quality Section: In the left-hand menu, click on “Account Quality” to review the status of your ad account. Identify Restrictions: Look for any warnings, restrictions, or policy violations that may be impacting your account. By identifying these issues early, you’ll know exactly what needs to be resolved before proceeding with ...

How Facebook Ads Payment Thresholds Work: A Complete Guide

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Facebook Ads payment thresholds are an essential feature for advertisers to manage their billing and ad spend effectively. This article will break down how payment thresholds work, including how they are set, when payments are triggered, and how they evolve over time. Read on to gain a clear understanding of this system and ensure smooth financial management for your campaigns! What Are Facebook Ads Payment Thresholds? A Facebook Ads payment threshold is the maximum amount you can spend on ads before Facebook charges your account. It’s a system designed to simplify billing for advertisers by automatically deducting payments based on specific spending limits. How It Works Default Threshold for New Accounts When you create a new Facebook Ads account, your threshold starts at a default amount, typically $25. This means Facebook will charge your linked payment method once your ad spend reaches $25. Trigger Points for Payments Payments are triggered in two scenarios: When your spending hits...