How to Run Facebook Messenger Ads: Creating Ad Copy That Gets Clicks

Writing copy that grabs attention is one of the most important parts of learning how to run Facebook Messenger ads. A great image might stop the scroll, but your words make people click. In this article, I’ll show you how to write strong, clear, and action-focused copy that brings real results. Read this all the way through—you’ll know exactly what to say (and what not to say). Start with a Headline That Hooks Fast Your headline is the first thing people see. It’s bold, short, and either pulls people in—or pushes them away. You’ve only got a second to make it count. Here’s what works: Ask a direct question: “Need help with your skin?” Show a bold promise: “Save 25% on your first order” Use numbers: “Top 3 ways to save on travel gear” Don’t make it fancy. Make it simple and sharp. Skip the big words and fluffy language. Your goal is to stop someone from scrolling and get them curious. Think of it like a sign on a store window. You’ve got 5 words to pull people in. That’s step one i...